Applied Animal Behaviour Analysis is using the scientific discipline focusing on applying techniques, evidence-based approach based upon the principles of learning to change behaviour. Applying the scientific discipline of behavioural analysis techniques, behaviour modification, assessments and interventions. AABA focuses on the development of behaviours, functional behaviours, and reducing problematic and behavioural problems. Using AABA as a tool for dog training, behaviour modification, and identification of behaviour problems allow scientific base approach to helping mans best friend.

Liam Clay has a background in dog training, Bachelor of Applied Science in Veterinary Technology, and honours in Canine behavioural problems and stress in shelters. He finished his PhD in Canine behaviour focusing on behavioural problems, behaviour assessments and predictability of behaviour. He has worked closely with shelters in the research of canine behaviour and stress. 

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In 2020, he became the first Veterinary Behaviour Technician in Australia from the Academy of Veterinary Behaviour Techincians.